Download as doc, pdf, txt or read online from scribd. Royal enfield tops dealer satisfaction in latest survey. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Project report on reasons for usagenonusage of the value added services on sms by mobile phone users and strategies to increase its usage 291.
A study on customer satisfaction towards honda activa slideshare. A study on customer satisfaction towards honda activa with. Both rear and front brakes of honda activa i are drum brakes. Hondas manufacturing plant improves project management with training from pmstudy hondas manufacturing plant at lincoln, alabama wanted to improve its ability to meet project goals, reduce costs, and improve customer satisfaction, but found that the knowledge of project management of its engineering employees varied greatly. Compact design compact design of activa i adds more comfort and confidence to the ride. Honda automobile concerns, but we are unable to address questions about nonu.
It is based on primary data collected from the respondents using questionnaire. Scope of the study are employee 14% are professionals and the least of 8% the study focuses on customer satisfaction towards the honda activa two wheeler and it includes to find the socio economic relationship of the respondent with their. Power and associates customer satisfaction survey of u. A study on customer satisfaction with special refrence to mahindra bolero by santosh kumar sharma regd. Four honda models topped the rankings for their vehicle segments in an annual j. Applying to the hospitality industry, there have been numerous studies that examine attributes that travellers may find important regarding customer satisfaction. The above table clearly shows that among the 250 respondents, 26% is stimulated by new paper, 20. Honda activa servicing paid service detailed video. Honda scores high in annual customer satisfaction ranking. Abdur rahman university chennai600 048 1 page a study on customer satisfaction of honda activa in.
Customer satisfaction is a feeling of pleasure or disappointment resulting from. It is a measure of how products and services supplied by a company meet or surpass customer expectation. A study on customer satisfaction towards honda activa 1. A project report on customer satisfaction survey of maruti udyog ltd. The equalizer, unique to honda, gives you perfect balance while braking. From the above table it is clear that 53% of the respondents are satisfied with the pickup of bike while a significant number i. Customer satisfaction towards honda two wheelers iosr journal.
The national youth project using minibikes is an innovative program using minibikes to make positive changes in the lives of disadvantaged youths through fun activities and positive influence. Honda activa i is a scooter available in 1 variant in india. The paper presents the result of a survey of 110 honda activa customers in. The marketing mix of honda motors discusses the 4p of honda motors and how the company has become such a big brand through proper use of product marketing mix. Doc a study on customer satisfaction of honda activa in. Honda activa marketing project free download as powerpoint presentation. The aspects of a customer environment analysis process include the following. A project report on customer awareness and effectiveness. Mini project report submitted to the school of management by ansiya sainudeen 292601007 under the guidance of dr. A number of both national and international customer satisfaction barometers or indices have been introduced in the last decade.
Download as docx, pdf, txt or read online from scribd. A study on postafter sales service and customer satisfaction towards honda activa. Vol1 issue3 2016 international conference on research. Contemporary and unisex graphics give activa i a very stylish and energetic feel. Doc a study on customer satisfaction of honda activa in chennai. The paper presents the result of a survey of 110 honda activa customers. A study on customer satisfaction towards honda activa with special reference to silicon honda. A study of customer satisfaction of two wheelers on yamaha. Project gutenberg biodiversity heritage library childrens library. Honda activa marketing project motorcycle strategic.
This is the first time twowheelers have been included in the survey, and royal enfield tops the rankings with a score of 868 on a point scale, followed by tvs motor. Thinking about your last service at your honda dealership, how do you rate your level of satisfaction with the dealership. Pdf the study assesses the satisfaction level of customers towards. Total customer satisfaction tcs quality cost of ownership brand image. To find the customers satisfaction of honda two wheeler. Kanagamani 1 stude nt of pg depar tment of com erce w ih i na ona l bus ness, ngm co ege pol achi 2 a ssista nt p rofesso of pg depa tment of com erce w h i nat onal bus ne, ngm college pollachi abstract.
A project report on customer awareness and effectiveness of hero honda passport program mba a project report on customer awareness and effectiveness of hero honda passport program mba published on. A study on customer satisfaction of honda activa in chennai. Pdf a study on customer satisfaction towards honda. View and download honda activa 2009 owners manual online. Introduction two business always starts and closes with customers and hence the customers must be treated as the king of the market. Customer satisfaction on honda activa a special reference with. A project report on customer satisfaction of two wheelers industries with special reference to yamaha motors 1. A project report on customer satisfaction level for two wheeler vehicle, author. Marketing strategy of honda motors analyses how the brand has positioned itself as a valuebased company whose objective is to enrich lives.
This is a very good honda activa, honda activa is a fabulous and good average. A study on customer satisfaction towards honda activa. Accessories shown in the illustration are not part of the standard equipment. Kanagamani 1 stude nt of pg depar tment of com erce w ih i na ona l bus ness, ngm co ege pol achi 2 a ssista nt p rofesso of pg depa tment of com erce w h i nat onal bus ne, ngm college pollachi abstract in this present scenario the usage. Honda activa customer satisfaction, effective service 1. Pdf a study on customer satisfaction towards honda activa with.
The looks of the honda cars is stunning or in other words we can say that it is an outstanding design among its competitors. A study on customer satisfaction towards honda activa with reference to coimbatore city. Find out from consumer reports owner satisfaction scores based on extensive survey data. Every step of the way, from purchase to aftersales service, dealerships.
Honda shop manual on paid basis to help you perform many maintenance and repair tasks. Hondas approach to customer satisfaction in accordance with the honda philosophy of respect for the individual and the three joys of buying, selling, and creating, honda has always worked closely with its dealerships to maximize customer satisfaction. Service performance and design 76, indian motorcycle industry is still in the early stages of if this growth. Royal enfield has ranked highest in dealer satisfaction among manufacturers of twowheelers, according to the j. Customer satisfaction often abbreviated as csat is a term frequently used in marketing. Mini project report submitted to the school of management by ansiya. Honda tops in customer satisfaction survey cbs news. Hondas approach to customer satisfaction satisfaction. The paper presents the result of a survey of 110 honda activa customers in coimbatore city by adopting convenience sampling method.
A project report on customer satisfaction of two wheelers. The cheapest model under the series is honda activa i with 109. A study on customer satisfaction towards honda bikes in coimbatore download now. Ravindra kumar roll no40 pgdm200709 new delhi institute. A project report on customer satisfaction level for two wheeler vehicle, length. Please telephone the appropriate customer relations group directly. To know which particular twowheeler have more image in the market. Though auto sales are slowing, customer satisfaction again is on the upswing according to the american customer satisfaction index, perception of the auto industry is up 3. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services ratings. A project submitted to the mahatma gandhi university in partial. Honda activahero pleasure repair part10,cvt system of gearless scooter,complete detail.
Customer satisfaction on honda activa a special reference. Power 2017 india dealer satisfaction with automotive manufacturers index dswami study. Customer satisfaction is both a goal and a marketing tool. Final project report submitted in the fulfillment of requirements for the postgraduate diploma in management 200709 submitted to.
International journal of trend in scientific research and. The necessity for studying customer satisfaction arises because of the fact that in todays dynamic environment customers are the king and it is the customer who determines the success or failure of any business organization. Honda activa price, 2020 activa models, images, colours. All the business enhancements, profit, status, image etc of the organization depends on customers. By dividing the world into 6 regions and each one to work autonomously is the great step that honda has taken to remain focused and develop models. Customer satisfaction questionnaire for honda activa. We, at ignou report offer ignou mba project report sysnopsis to help the students who lacks time and resource to write mba project. A project report on customer satisfaction survey of maruti. The study assesses the satisfaction level of customers towards honda activa bikes. After using it for 6 months i am facing lot of issues, bike had stopped responding to start button, after fixing that there was a problem with brakes later on with handle moving only to left side. Honda automobile customer service is happy to help with u.
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